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The Game of Thrones Effect: 1,772% rise in flight bookings to Belfast

April 12, 2019

New figures released today by travel-technology company,, unveiled the full-scale impact the hit HBO show, Game of Thrones® has had on travel habits over the last three years. With flight bookings to Belfast,aka Winterfell and the home of House Starkup a staggering 1,772% since 2016.

The Game of Thrones Effect: 1,772% rise in flight bookings to Belfast

The GOT impact has also been felt in Iceland, made famous for being the location where Lord of the North Jon Snow and Ygritte first started their love story in a small cave on the lake of Mývatn during seasons 2 and 3. The Land of Fire and Ice was also home to the North Wall, which fell under the protection of the Nights Watch during the finale of season 7, The Dragon and the Wolf. Popularity in the show has seen flight bookings soar to the volcanic island, with experiencing a 493% increase since 2016.

Malta has also experienced a sharp rise in flight bookings, up by 190% since 2016, having played the backdrop of Khal Drogo and Daenerys Targaryen’s wedding.

See the below table for an update on flight bookings from the UK*.


% increase from 2016-2019













*Data accurate as of 12/04/19


For more information, please contact the PR team Bill or Hugh at [email protected]  or on 0161 996 4708

For how works: 


CEO Oliver Dlouhý together with Jozef Képesi founded in 2012 to provide users with the cheapest flight itineraries and combinations. serves customers across the world with 24/7 support. The company sees more than 90 million flight searches every day, over 10,000 bookings and employs over 2400 people worldwide. The site makes travel accessible and easy, by allowing consumers to book everything from individual flights to complete flight itineraries across multiple airlines (both low cost and full-service) in a straightforward and cost-effective way. entered the Deloitte Technology Fast 500 EMEA list in 7th place, becoming the highest ever ranked Czech company.

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