Kiwi.com and Saudi Tourism Authority announce partnership to boost tourism to Saudi Arabia
Prague & Riyadh – Kiwi.com, a leading travel technology company, has partnered with the Saudi Tourism Authority (STA) to promote Saudi Arabia as a destination to Kiwi.com’s customers and social media followers in five select markets: United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, and Turkey. The integrated marketing campaign, which commenced at the end of October, will run through to January 2026.
In an exciting start to the campaign, Kiwi.com showcased Saudi Arabia’s position as the Middle East’s go-to destination for sports, cultural events, vacations, and historical wonders, with a full feature in Kiwi.com’s online magazine, known for its inspirational articles and advice on how to best experience both popular and lesser known destinations. The article guides the reader through the multiple activities and city experiences that are on offer when visiting Saudi Arabia. Alongside this, destination Saudi Arabia features on Kiwi.com’s social media channels, including Instagram, Facebook, TikTok, and YouTube, cultivating initial interest prior to moving into a secondary phase where promotional codes will be released both on social channels and through the Kiwi.com app, giving customers the opportunity to travel for less and experience all Saudi Arabia has to offer.
Bringing a unique approach to the campaign, Kiwi.com’s travel ambassador network will share their authentic travel experiences. The top creators will produce engaging user-generated content (UGC) about their own journeys and discoveries while visiting the country.
Kiwi.com offers hundreds of flights from across the region, characterized by low prices, flexible booking options, and the Kiwi.com Guarantee, ensuring stress-free travel.
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About Kiwi.com
Kiwi.com is a leading travel technology company founded in 2012. Its proprietary algorithm allows users to combine flights from more than 800 carriers, including many not traditionally cooperating, backed by the Kiwi.com Guarantee.
About Saudi Tourism Authority
Launched in June 2020, the Saudi Tourism Authority (STA) is responsible for marketing Saudi Arabia’s tourism destinations worldwide and for developing the destination’s offerings through programmes, packages and business support. Its mandate includes developing the country’s unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries.