Kiwi.com is launching the first World Championship of Beaches
This June, over 30 beaches are competing for the title of the best beach
7 June 2021 – Leading travel tech company, Kiwi.com, is launching the World Championship of Beaches. As with the football World Cup, thirty-two beaches have made it into the play-offs and, commencing on 7 June 2021, will appear in the group stage, hoping for a place in the knockouts and on to be crowned the winner.
Some of the finest beaches from popular destinations such as Greece, Spain, Thailand, and the Caribbean will compete head to head with beaches from lesser known destinations , such as Kenya, Pakistan and Hong Kong.
Mario Gavira, VP of Growth, Kiwi.com, said, “The idea for Kiwi.com World Championship of Beaches came after we ran an article about beaches on Kiwi.com Stories that saw a high level of passionate response. Just as with football, people have an emotional connection to their favorite beach that is incredibly strong and will back it all the way even if presented with other great options.”
The selection of beaches making it to the 2021 playoffs was made based on the frequency of a beach being recommended by the public as well as the diversity, the charm and a few other fun criteria.”
The Kiwi.com World Championship of Beaches will include a total of five rounds; two rounds on 7th and 10th of June that will lead to a quarterfinal round on 14th of June. This will be followed by a semi-final round on 17 June, with the final taking place on 20 June. The winner will be announced on 21 June 2021.
The voting will take place on the above mentioned dates on Kiwi.com’s instagram account, @kiwicom247 via stories where the participants will be able to vote the beach of their preference and contribute to the selection of the best beach.
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Note for Editors
Video presenting Kiwi.com World Championship of Beaches 2021.
Kiwi.com was founded in 2012 by Oliver Dlouhý and Jozef Képesi. The travel tech company was created for travelers by travelers. Its proprietary algorithm – Virtual Interlining – allows users to combine flights and ground transportation from more than 800 carriers, including many that do not have commercial agreements. Kiwi.com powers more than 100 million searches every day and employs 2,000 people worldwide.
Kiwi.com Media Contacts
Carol Barnes, Head of Global Communications, Kiwi.com