Brits bid farewell to Benidorm
Brits jet off to the Mediterranean coastline in hope of reliving memories of ITV cult classic as flight searches increase by 482%
London, May 2018 — Flight booking site Kiwi.com has recorded a sudden surge in searches to Alicante from British airports across the country, in reaction of the announcement that long-running sitcom, Benidorm, will air its final episode this week.
On Sunday evening, show creator, Derren Litten revealed on Twitter that the final ever episode of the ITV cult-classic would be shown on Wednesday (2 May) with the conclusion of its tenth season, 11 years since it first aired.
Crazy to think Wednesday will be the last episode of Benidorm! I created the series over 11 years ago, wrote it, guest starred in it and ended up directing it. It's difficult to think what else there is to do! Thank you for watching! #MuchasGracias 🌴 pic.twitter.com/WQmdaIG4i4
— Derren Litten (@DerrenLitten) April 29, 2018
Flight data released by Kiwi.com has shown that binge-watching Brits from across the country have been inspired to relive their favorite moments from program. Since the announcement that the show is coming to its final conclusion, there has been an eight per cent increase in the amount of flight enquiries this week in comparison to the week before the announcement.
It appears Edinburgh has the strongest attachment to the show, with flight searches surging up by 800 per cent to Alicante (the nearest major airport to the setting of the much-loved sitcom) in comparison to last week. Londoners are also keen to swap the nightlife in the capital for a cocktail at Neptunes, with reports of a 228 per cent increase across all London airports.
Although the Hotel Solana is fictitious, many Mancunians are looking to enjoy the sites of the Sol Pelícanos Ocas (the hotel where the show has been filmed) with spikes in flight enquiries from Manchester (477 per cent), as well as spikes from Birmingham (483 per cent) in the days following the announcement, in comparison to the same days in the previous week.
Alison Couper, from Kiwi.com, said: “The show has been an institution over the last decade and our data demonstrates how much of an influence it has had on our holiday choices. If this Wednesday does mark the final ever episode, don’t fear — Brits can still enjoy all the spoils Benidorm has to offer by booking flights online at Kiwi.com.”
If you’re interested in reliving some of the best moments from the series for yourself, Kiwi.com has direct return flights from as little as £83.55:
*Flight Search increases based on Kiwi.com data collected between 29/04/2018 – 01/05/2018 for Benidorm / Alicante.
For more information, please contact Bill Collier & Emilie Sillett on: 0161 669 4708 or [email protected]
For how Kiwi.com works:
Kiwi.com was set up by CEO Oliver Dlouhý in 2012 in order to provide great value flight itineraries and combinations, with sites serving global customers with 24/7 support. The company sees over 50 million flight searches daily and employs over 1900 people.
The site makes air travel affordable and easy, allowing consumers to book individual flights to complete flight itineraries across multiple airlines, both low cost and full-service carriers in a straightforward and cost-effective way.
Kiwi.com issues boarding passes directly to customers, and offers and unrivaled guarantee which protects customers from flight delays, cancellations and scheduling changes.