Prague, Czech Republic — Leading travel tech company Kiwi.com is addressing key issues consumers face when booking flights: lack of price transparency, complexities of check-in requirements, and the anxiety associated with not being able to get to their destination due to reasons including flight disruptions, cancellations, and any associated refunds.

With the launch of an airline redirect option, Kiwi.com is addressing the issue of price transparency for consumers and disrupting the industry-standard online travel agent (OTA) model. Kiwi.com will bring customers the fullest range of competitive flight options with upfront transparent pricing, including the option to redirect to the airline if Kiwi.com cannot beat the airline’s price, challenging the usual behavior of OTAs.

Focusing on the customer experience and peace of mind, Kiwi.com is bringing the option for customers to pay a little more upfront and book that same airline fare on Kiwi.com with the new Kiwi.com Guarantee included, which is designed to address those known anxieties consumers face when booking flights. 

Kiwi.com has enhanced its flagship product, the Kiwi.com Guarantee, to provide instant credits to customers, available immediately in the event of a flight cancellation from the moment they book. Customers will not have to wait for refunds to be returned or complete lengthy refund applications and will immediately be able to use the credits to book replacement flights with many airlines. Additionally, if choosing to book with the Kiwi.com Guarantee, customers will not have to worry about check-in procedures to obtain their boarding passes, as Kiwi.com will provide automated check-in, removing the anxiety around missing the check-in window that varies significantly depending on the airline.

Oliver Dlouhý, Kiwi.com co-founder and CEO, comments: “The decision to disrupt the OTA model in this way and to ‘super-power’ the value of Kiwi.com Guarantee comes from what we have learned from investing in the customer experience and listening to our customers. They want to be able to find all the best flight options in one place, with transparent pricing and no surprise fees, along with the peace of mind of knowing their concerns around cancellations, refunds, varying check-in processes, and accessible customer support are all being taken care of.”

“I feel extremely proud of our approach that truly puts the customer experience at the heart of decisions we make when introducing new products and services and it aligns with our commitment to establishing stronger relationships with airlines for the benefit of customers.”

Redirect options and the Kiwi.com Guarantee will initially be available on a range of itineraries in Kiwi.com’s key Central European markets, Czechia, Hungary, Poland, Romania, and Slovakia, before rolling out to other markets.

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About Kiwi.com

Kiwi.com is a leading global travel tech company headquartered in the Czech Republic. Kiwi.com’s innovative algorithm enables users to find better route options and prices other search engines can’t see, performing billions of price checks per day across 95% of global flight content. 100 million searches are carried out every day on Kiwi.com’s website and partner channels. On average over 50,000 seats are sold daily.