Widgets, white labels, APIs and affiliates, what is next for Kiwi.com?

The sector in which Kiwi.com operates has undergone a significant transformation in recent years. Kiwi.com, as a leading travel-tech company, started taking steps some time ago with its own transformation, investing in a direct-to-consumer brand and giving strategic focus to the customer experience. As part of this transformation the company has also adjusted its approach to business partnerships, with emphasis being placed on collaboration with airlines, airports and destination management companies.

Aliaksandra Arutsiunian, Head of Account Management at Kiwi.com explains the new approach in regard to content distribution partnerships, “Since enabling the distribution of our unique content through the ability to become a Kiwi.com partner, some years ago now, we had a lot of interest in becoming an affiliate of Kiwi.com utilizing various available tools such as Kiwi.com deeplinks, widgets and banners and we have always appreciated the relationships we have had with those partners. Now, recognising the changing landscape of the travel industry, we have acknowledged the need to adapt and to reflect the best way forward for the business division so we are changing our approach.”

She continues, “While previously Tequila platform provided public access to various B2B services such as the API and white label solution, as well as affiliate program that included widgets, deeplinks and banners, we are now focusing on only those key business partnerships that closely align with our strategic goals and therefore taking the same approach when identifying new partners.”

The company continues B2B operations with selected partners via its B2B platform Tequila, where those existing partners can continue to find tools, reports, user and company management, API documentation and guides. Any new partnerships on the Tequila platform will be on an invitation only basis ensuring the best outcomes for both organizations and most importantly, for the end customers.